Technical SEO
Technical SEO foundations for a company blog
Build the crawlability, canonical, schema, and performance baseline that lets editorial growth compound instead of fragment.
Mar 10, 2026 8 min read
Jacob Hale
Technical SEO Lead
Editorial archive
A company blog playbook built around search, structure, and depth.
Browse the four operating systems behind high-performing company blogs: technical SEO, topic strategy, article UX, and measurement.
4 visible article(s)
Featured reading
Content Strategy Mar 10, 2026 7 min
Topic clusters and internal linking rules that compound organic growth
Move beyond a chronological feed with hubs, query-to-page mapping, and internal-linking rules that make every article stronger.
Olga Zabegina
Content Strategy Director
Editorial UX Mar 10, 2026 8 min
Article UX patterns that increase comprehension, depth, and conversion
Design blog frontpages and article templates for information scent, trust, and next-step clarity rather than banner clutter.
Brad Mercer
Editorial Design Lead
Browse by topic
Indexability first
Technical SEO
Canonical control, crawlability, metadata, schema, and performance systems that let the right URL win.
1 article(s)
Build compounding demand
Content Strategy
Topic hubs, intent mapping, and internal-linking rules that help every article lift the next one.
1 article(s)
Information scent
Editorial UX
Article and frontpage patterns that improve comprehension, session depth, and conversion without feeling promotional.
1 article(s)
Know what changed
Measurement
Search Console visibility, GA4 engagement, and experimentation loops that separate ranking wins from business wins.
1 article(s)
Meet the authors
Brad Mercer
1 articleEditorial Design Lead
Brad works at the intersection of content design, accessibility, and conversion strategy for long-form editorial experiences.
Jacob Hale
1 articleTechnical SEO Lead
Jacob helps editorial teams remove indexation friction, improve crawl paths, and align site architecture with search demand.
Olga Zabegina
2 articlesContent Strategy Director
Olga designs editorial systems that turn scattered blog posts into coherent topic portfolios tied to clear user intent.
