Olga Zabegina
2 articlesContent Strategy Director
Olga designs editorial systems that turn scattered blog posts into coherent topic portfolios tied to clear user intent.
Author
Olga Zabegina
Olga designs editorial systems that turn scattered blog posts into coherent topic portfolios tied to clear user intent.
Content Strategy Mar 10, 2026 7 min
Topic clusters and internal linking rules that compound organic growth
Move beyond a chronological feed with hubs, query-to-page mapping, and internal-linking rules that make every article stronger.
Olga Zabegina
Content Strategy Director
Measurement Mar 10, 2026 6 min
Measurement and experimentation for company blogs
Use Search Console, GA4, and template-level testing to separate visibility wins from actual business outcomes.
Olga Zabegina
Content Strategy Director